I stumbled upon an article highlighting 2023’s biggest rebrands. I love a good rebrand. Among many of them, one of them in particular stood out to me.
Fanta.
This one hit home. Fanta is so nostalgic for me, going on road trips and picking a treat from the gas station. My choice would always be pepperoni combos and an orange Fanta. That being said, I miss the logo but I think the new one is an improvement. The font and design are more dynamic and bold, representing the taste of Fanta.